Jamie Hormel
Jamie@ogiekanogie.com
602.619.7529
Contact:
Massiel Bueno
Massiel@ogiekanogie.com
310.663.8915
Two Women Launch a Machine Washable, Super Chic Clothing Line of Coats,
Jackets, Sweater Coats, Dress and Tops in a Tough Economy

OgieKanogie.com announces the launch of its new website. Ogies are super chic, ultra comfy dresses, tops and
coats
for all seasons. They are affordable, starting at $55. Ogies are all machine washable, made in the USA,
and Ogie Kanogie uses eco-friendly materials.

Malibu, CA
April 22, 2009 -- While it seems everyone has put frivolous purchases on hold, two women have
launched OgieKanogie.com, a line of affordable, machine washable, ultra chic women's clothing--just at the right
time for thinner pocketbooks.

Now women can grab-and-go-anywhere with Ogies for all seasons and all occasions, from beach to ballgame to
an elegant evening out. Ogies are machine washable, affordable and unique. Online shopping is easy and
customer service is personal and attentive.

Coats for summer? Ogie sweater coats are designed to give just a whisper of warmth, perfect for air conditioned
theaters and malls, or a chilly night at the shore. Instead of a shawl, throw the Savannah, Miami or New Orleans
long cardigan
over a light summer outfit, and you're good to go. A long Ogie adds a bit of sophistication to any
outfit.

Ogie dresses offer a sexy profile to perk up a wardrobe without breaking the bank. The strapless Bora Bora mini
dress and Serengeti faux fur dress are eye-catchers! Hoodie dresses & hoodie tops are comfy and versatile and
start at only $45 (including free domestic shipping both ways.)

Ogie Kanogie owners Jamie Hormel and Massiel Bueno, friends since childhood, are proud to offer superior quality
and style at reasonable prices in today's market. Online shoppers themselves, the two women believe the buying
experience should be easy and enjoyable.

"We're a new company and we want people to take a chance on us," says Hormel. "That's why we're not
charging our customers for shipping or return shipping. We want them to shop with us and know that it's not
going to cost them to make a return. We also make sure that our prices remain reasonable, that customer
service is personal and attentive and that our online store is really easy to navigate."

"Our goal is to design products that appeal to a wide range of ages and tastes, that are affordable, and made in
the USA of eco-friendly materials," says Bueno. "We use the most fun, and sometimes outrageous fabrics,
including faux furs, faux suede, recycled polyesters and organic cottons."

Many celebrities discovered Ogies and can't seem to get enough. Jennette McCurdy of I-Carly says "Oh my
Gosh! It's awesome, it rocks. I'm going to wear it to the set. It's so cold, even in the summer."

Leeza Gibbons called Ogies some of her "new favorite things." And Carmen Perez says, "It's hot, cuddly, and
feels amazing!"

It was Massiel who designed the first Ogie coat. Frustrated because she couldn't find perfect coat to slip into
after surfing, she decided to design and make her own. After receiving loads of compliments, she took her new
coat to her friend Jamie and the two decided to go into business together. Now, if Massiel is not working on her
Ogie Kanogie designs, you can usually find her catching waves in Malibu, CA where she lives and is the mother
of two.

Jamie Hormel might live in the desert but she's known to feel cold all the time, even during the sizzling summers
when super-charged air conditioning seems to be everywhere. Her summer Ogie favorite is the Miami, perfect for
malls, movie theaters, restaurants and grocery stores. Jamie is the mother of three, and has five dogs, a pot
bellied pig, two miniature donkeys, and a variety of horses. She lives in Phoenix, Arizona.

Family oriented, Jamie and Massiel have included their teenagers in the business, gathering their input on styles,
fit, fabrics and even the company name. Many new ideas come from the kids, and some of the designs have to
pass their critical judgment before making the cut.

Please contact Jamie Hormel, 480.414.3633 or Massiel Bueno, 310.663.8915 for more information, or visit
OgieKanogie.com

Wear Your Ogie Everywhere

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Success in Malibu Prompts Ogie Kanogie to A Open Larger Store in Town

Malibu, CA, June 2010 — Just one year ago Ogie Kanogie opened in Malibu. Due to its success the unique clothing
store is announcing a move to a larger location to provide customers with a wider variety of Ogie coats, hooded
tops, and dresses as well as a more pleasant shopping experience. The new store is conveniently located just a
few doors down from it’s original site. Opening July 1, visit Ogie Kanogie at 22333 Pacific Coast Highway, Suite
101A (next door to Thai Dishes), open Monday through Friday, 11a.m. to 6 p.m., and Saturday, noon to 5p.m.

Original Ogies are full-length, hooded, machine washable coats created by a surfer looking for something
fashionably warm to wear after cold winter surfing sessions. Designer and co-owner Massiel Bueno-Stup says, “I
needed something cozy to wrap up in after surfing that looked great and could be thrown in the wash with my
towels.”
/> The result is a line of versatile outerwear and beach friendly basics. Inspired by nature, wrinkle-free and
machine washable, Ogies travel beautifully anywhere. The heavier weight Ogie coats can keep you warm in any
weather, including a blizzard, while light-weight Ogies are great for keeping off the chill on your next cruise or
beach vacation. “Whatever your needs may be, there is an Ogie with the right fabric and weight for you” promises
Massiel.

Ogie Kanogie is not just about outerwear. We also make comfortable hooded tops and dresses in vibrant colors and
fun patterns that will fit beautifully into your wardrobe. You can find tops and dresses made from organic and
recyclable cotton that are easy to roll up and pack in your luggage.
/> With the new bigger space, Ogie Kanogie can offer a wider selection of Ogies. “We have new styles and fabrics
coming in all the time. If you’ve found yourself shivering at night, or if you’re looking for the perfect coat to stick
in your suitcase for a trip to a different climate, or if you hate the hassle of dry cleaning, then you’re just like me
and one of our designs might be perfect for you,” says Massiel.

Whether you are new to the Ogie Kanogie brand or a faithful fan, visit the new store where Massiel or Annabel, a
delightful Ogie Kanogie sales associate, can help match clients with their perfect Ogie. As summer turns into fall,
stay tuned for Ogie Kanogie’s grand opening party, happening just in time to start off your cool weather wardrobe.

Ogie Kanogie is located at 22333 Pacific Coast Highway Suite 101 A Malibu CA 90265 next to Thai Dishes at the
Carbon Sands Shopping Center. The new store hours will be 11:00 AM – 6:00 PM Monday through Friday and 12:00
PM - 5:00 PM Saturday. You can also see the full range of Ogie Kanogie products at our online store at
www.ogiekanogie.com. Or call the store at 310-456-1880.

Wear Your Ogie Everywhere
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